Post Haste Mailing News and Information
Personalization 101
Return to News Items February 3, 2006Welcome to Personalization 101, where you’ll learn the ABCs of VDP (variable data printing). And you’ll learn it PDQ.
Simply put, a personalized mailing is a form of printing that produces a customized document targeted to each individual prospect. Although you’ll typically design only one main letter or form, the text and graphics within it can be changed to produce unlimited unique messages.
Personalization – or variable data printing as it’s sometimes called – is more than just a simple mail merge. It can consist of variable text and images, each with different lengths and sizes. Copy and images can be tailored according to each prospect's demographics, purchasing pattern, or any other individual data you may have.
You could, for example, include a different map, salesperson name and signature for each branch of your office. Or an enclosed coupon could list a percentage discount keyed to how much your recipient spent the previous year with you. Nonprofit organizations might reference the donor’s last gift amount, and even ask for a new gift amount of 10 percent more. The possibilities are truly endless.
The bottom line is that the more focused you are to the interests of your reader, and the more personalized you make your sales letter, the more likely it is that your letter will be read and acted upon.
If you’d like to discuss the possibilities of personalization, please give us a call. We’ll be happy to go over your ideas, and provide you with a firm, fast quote. Class dismissed.
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