Post Haste Mailing Services, Inc.

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Personalization Works!

The results of a study comparing consumer response rates to a range of different direct marketing packages found the following:

1. A black-and-white mailpiece with no personal information yields a one percent response rate.
2. A black-and-white mailpiece with personalization yields a 1.5 percent response, as does a full-color piece with no personalization.
3. A full-color mailpiece with name-only personalization boosts response to two percent - 100 percent higher than black-and-white!
4. A full-color mailpiece with deeper personalization, in the form of purchase history, yields a response rate of six and a half percent.

Of course, the ability to personalize a mailing depends on having a quality database, with additional information gathered from your clients and prospects. If you aren't capturing additional information (last sale, dollar amount, product purchased), now is the time to start!

At Post Haste Mailing, we can help you with data work as well as the creative process for your next personalized mailing. For more information, just give us a call: 858/513-7740.