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P.S. I love you
Return to News Items February 3, 2006More than just an afterthought, the P.S. is one of the last messages your prospects and customers will read before they decide to read more, throw your mailpiece in the trash, or place an order.
How to write a powerful - rather than puny - P.S.? Try these tips:
- Use emotional tools. Flattery is a powerful emotion that drives people to act.
- Also, creating a sense of urgency may spur prospects to take action in your favor.
- Double up. When using two postscripts, you can stress two points without burying the information that gets listed second. Watch out, though -- if the goals of these postscripts conflict in any way, you may lose the desired effect.
- Keep an eye on design. Some design techniques that can be used to emphasize these important lines of copy are: underlining with hand-drawn rules, italics, bold copy, capital letters and exclamation points.
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